How Your Brand Can Host a Celebrity Takeover on Social Media
Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
View Article4 Do’s and 4 Don’ts for Businesses Using Social Media
If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
View Article3 Things Entrepreneurs Need to Know About Mobile Video Streaming
Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
View Article3 Tips to Maximize the Synergy of Social Media and Content Marketing
Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
View ArticleOrganic Social Media, the Marketing Tool That Sells Nothing to Anybody
It's hard enough persuading a stranger to buy something online. Asking them to like you is too much.
View ArticleWhy the Online Marketplace Is Perfect for Women in Business
Social platforms -- and the ability to get personal -- are powerful tools for women entrepreneurs.
View Article12 Tips and Tools for Managing Multiple Social-Media Accounts
These suggestions and strategies can help you save some serious time.
View ArticleSecrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube
A study of the most successful brands at using photos and videos reveals small companies can do all the same things.
View ArticleHow Mobile Tech and Social Media Are Merging to Change the Shopping Experience
The near ubiquity of smart phones and the irresistible lure of social media are upending how retail is done, all over the world.
View Article5 Reasons Social Media Is Not Working for You
Huge numbers of people are active on these networks, but many businesses fail at capturing their attention.
View Article6 Ways to Ace ‘Influencer’ Engagement 101
How do you find those individuals whose online likes can move your brand to the next level?
View ArticleAll the World Loves Social Media But Many Love Their Local Networks Best
Social media offers worldwide marketing opportunities but there is a lot more channels out there than Facebook and Twitter.
View Article4 Reasons You Should Consider Kissing a Journalist
Think social media marketing is where all growth is at? Think again!
View Article7 Factors Brands Need to Consider Before Hiring an Influencer
A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
View ArticleHow I Manage a Social-Media Platform of More Than 100 Million Followers Every...
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.
View ArticleFacebook? Twitter? LinkedIn? The Secret to Finding the Right Social Media...
How you can determine which social sites are best for you or your small business, and how to significantly ramp up the engagement there.
View ArticleHow to Create a Social-Media Marketing Plan From Scratch (Infographic)
You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
View ArticleAre You Team-Player Enough to Let the Company Post to Your Facebook Page?
Technology allows companies easy access to employee social media accounts it's an open question how willing employees are.
View ArticleThe 7 Secrets to the Most Effective Social-Media Campaigns
Here is a list of simple, actionable tips that drive successful social-media ads.
View Article2 Cases That Show How Social Media Can Change Your Business Trajectory
Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
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